The Benefits of Using Messenger Bot
A messenger bot is a program that utilizes artificial intelligence (AI) to interact with users on Messenger Chat, an instant messaging platform. Simply put, such bots understand what's being requested and can thus formulate a relevant response in a more human manner than a computer could ever do. As such, these bots have the ability to completely overhaul the face of online marketing, customer service, and sales as we know it and this is for the better, altogether. The question, however, is how can such a revolutionary tool be implemented in the context of an organization?
In the first place, such a program must come integrated into an existing platform, be that an online business or a subscription portal. Such integration ensures that your customers won't have to go through any extra legwork to get an answer to one question or another regarding your product or service. An example of such an integration might be the development of a Facebook Chatbot for customer service. Such a development would mean that a customer service representative could use the bot app to enter text messages into a web form and then automatically send the same as a reply to the concerned subscriber.
Of course, this functionality would only be possible if and when the online company providing chatbot services also has an e-commerce component as well. Such integration would make it easier for business owners to sell their products online by taking advantage of a built-in system of communications that goes beyond mere keyboard commands. As such, e-commerce elements such as shopping carts and payment gateways become part of what would otherwise be a web site and part of the work that goes into optimizing the conversion rate of existing customers to prospective ones. With the help of a good Messenger Bot, an e-commerce platform could also be integrated into Messenger Bots so that all customers' personal data is automatically pooled together. This is possible because the bot can be set up with an account management module and it can be specifically customized to permit access from various computers on a network.
Since Messenger Bot is a social media app in itself, it can also incorporate other features that make it useful for various types of businesses. One of these is the ability to use the bot as a promotional tool for companies who have a dedicated account on popular social networking sites like Facebook, Twitter, LinkedIn, and Google+. Through the use of such a chatbot, a business owner could easily attract new subscribers via its unique capability to search for people based on their profiles and connections.
In this capacity, a company could find new customers while at the same time improve upon the level of customer support it provides to its existing customers. By analyzing customer interactions and manually entering responses to queries and other data, such automated bots can significantly reduce the amount of time it takes each day to do such tasks. The Messenger Bot can be specifically trained to provide instant responses to customer inquiries, automate tasks that require customer service staff, and filter out replies to posted questions. These are only a few of the tasks that can be automated through the use of automated bots. Because the bot contains pre-written responses to commonly asked questions, it greatly reduces the amount of time it takes to handle incoming customer service calls.
When considering Messenger Bot as a promotional tool, businesses need to also consider the fact that it can save time and money in several ways. Through the bot, businesses can eliminate the need for live agents to handle potential customers and other inquiries. Instead, potential customers can directly reach the company's representatives through a chat interface. Using the bot also allows the company to focus its marketing efforts on high-profile keywords, maximizing its reach and potential for revenue generation. While the costs for using chat bots to promote a business may initially seem high, in the long run, it can be one of the most cost-effective and efficient forms of advertising available today.
In order to effectively use Messenger Bot, companies need to take the time to research and test each of the different Messenger Bot providers to determine their compatibility with their specific business models. There are currently four different bot providers from which to choose, including Aweber, Fastbuzz, MegaPad, and Ovezky. Using chat bots from these providers will likely prove to be more beneficial to smaller businesses that do not have the resources or desire to test every single bot available on the market. For companies that are already running an online business, however, it may be more practical to select a bot through one of the larger bot providers and implement it within the business's existing network rather than having to learn a whole new messaging system.
Chat bots are only one part of a multi-prong approach that can be used to increase the number of subscribers. Using the chat bots along with custom emails and unique promotion materials provided by the bot provider can help increase the number of subscribers while simultaneously reducing the amount of time required to build and maintain a strong subscriber base. The combination of automated messaging, email campaigns, and informative articles are proving to be very effective for many Internet businesses as they work to expand their customer base and retain their current customers. Chat bots can also be used to provide valuable customer support by helping subscribers to track their delivery dates and upcoming events. Messenger Bot can also be used in conjunction with other Internet marketing strategies, allowing a company to expand its reach by providing relevant information to customers who would otherwise be unable to locate the information they are searching for.